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STALF does Fashion Revolution Week

"On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history."

The quotation above is taken from the FASHION REVOLUTION website, and this shattering event was the catalyst for the beginning of change in the fashion industry. This week is Fashion Revolution Week and is a prompt for us to take action.

Three points that I want to make...

1. Many similar disasters happen every year and go unreported and unchecked.

2. Fast fashion is not cheap- someone always pays the price.

3. It's time for us all to be accountable and acknowledge our responsibility.

I'm writing these words from the point of view of a designer, the owner of a small fashion business and also, crucially, as a consumer.

We've become increasingly disconnected from the products we're buying, the journey they've been on and the hands that crafted them. The process has become so far removed from our consumer experience, and we've shed all responsibility- it's important to remember that each of us has the power to encourage positive change. When you make a purchase do you ask "who made these clothes?" "in what conditions?" and "at what expense?" This Fashion Revolution Week, let's join together and ask the fashion industry to answer our questions.

We all have the power to make change happen.

Join the revolution!




A few things that we do at STALF to help encourage a movement towards a more sustainable Fashion Industry...

- Our pieces transcend trends, are flexible, lend themselves to multiple situations, occasions and seasons- our clothes work hard for you!

- We make to order and only hold a small amount of stock. This minimises waste and ensures that we only use what we need.

- Our fabrics are carefully selected according to their individual merits, many are organic, made from natural fibres and manufactured locally.

and the one we're most proud of...

-EVERY SINGLE STALF PIECE is manufactured from start to finish at our little studio by a team who are paid fair wages, work in a bright , safe environment, have a say, love what they do and are striving for positive change within the fashion industry.



Paris Hodson

What is your job role?

I am the Owner, Founder and Creative Director of STALF. My day-to-day covers alllll things STALF and usually includes emails, design, pattern-cutting, buying, chairing team meetings and generally dipping into everyone else's agenda to keep up to date. I also still spend a lot of my time manufacturing the customer orders- it's important that I understand each product and process from start to finish.

Why did you chose to work at STALF?

I set STALF up as a knee-jerk reaction to what I was becoming increasingly uncomfortable with in the fashion industry. Time and time again I found myself angry with an industry that relies on taking advantage of others in order to further itself.

What are your hopes and dreams for STALF and the fashion world in general?

To keep connecting with like minded people, and to be part of the change - we can alter the consumer mindset, little by little our sector of the industry is growing.

Jade Thompson

What is your job role?

I'm Jade and I'm the Workshop Coordinator at STALF. I do everything from writing out orders to packaging them and running at full speed to the post office to send them out. I'm the person who answers customer emails, questions about sizing or general enquiries. I sometimes make teas and coffees when gently prompted. I manage a small team of people, set daily or weekly schedules for them and ensure clothes get made and sent out on time after quality control checking every garment.

Why did you chose to work at STALF?

I chose to work at STALF because I had a keen eye for sewing, I loved the brand and what it stood for and I was sure that I would fit right in to the dynamic (Although it quickly became apparent that sewing was not my forte).

What are your hopes and dreams for STALF and the fashion world in general?

STALF to me champions slow fashion. People are so used to fast fashion, next day deliveries and cheaply made clothing just for the sake of it. I think people have lost sight of what goes in to the making of a garment. People need to slow down, take stock of what they have and not buy clothes just for one season and then throw them away.

Enya Woodcock

What is your job role?

I’m Enya, the Content and Communication gal at STALF. I am the port of call for any media or press enquiries. I help out with the photoshoots and product shots. I also work alongside Paris on the creation of packaging and the overall brand concept. That being said, during busy periods I lend a hand with the fabric cutting and the packing of orders.

Why did you chose to work at STALF?

I started interning for Paris whilst at uni studying Fashion Design and jumped at the chance when she offered me a job after I graduated. Throughout my studies I developed an interest in the conscious side of fashion and so working for an independent company who values sustainability and champions a ‘buy less but better’ notion was very appealing. The brand had grown so much in the last 3 years and I was / still am very excited to see what is yet to come.

What are your hopes and dreams for STALF and the fashion world in general?

To spread the STALF name far and wide and make fast fashion a thing of the past (I’m hopeful!)

Frances Hodson

What is your job role?

My job role at STALF is 'Business Co-ordinator' which basically means I balance the books, make sure everyone is paid on time, we have fabric ordered and liaise with the other STALF Gals to make sure they have everything they need to help them do their jobs – including stepping in where needed to cut, pin and pack.

Why did you chose to work at STALF?

I began working at STALF in 2017 after watching the company grow for 3 years. I was a studio assistant when I started but have slowly been transitioning into my role as Business-Co-ordinator and working more closely with Paris to help forecast business growth. After working in fashion retail for many years and picking up on all its flaws, it was refreshing to come into a small company that values its employees and product equally

What are your hopes and dreams for STALF and the fashion world in general?

I hope to see a change in how people buy, wear and use their clothing. It shouldn’t be something that is disposable, we should care for the clothes we wear every single day and help to support the people who make and create them. I hope that STALF continues to grow and support the 'slow-fashion' movement.

Katya Davis

What is your job role?

I’m Katya, the Studio Assistant at STALF. I do anything from cutting to sewing or pressing or packing. Anywhere I’m needed really. I also provide the cakes!

Why did you chose to work at STALF?

I followed them on Instagram for a while and just loved not only the clothes but all of the staff and the way they seemed like sisters, I knew that was the kind of place I'd love to work. I also loved that you buy a piece to last you a long time, that has always been my ethos, I don’t buy for what’s ‘in’ at the time but for what I like and would wear forever. As soon as Paris offered me the job I knew that it was right for me.

What are your hopes and dreams for STALF and the fashion world in general?

To see most people owning a STALF piece, it deserves to be known by everyone.

Joelle Harris

What is your job role?

I'm Joelle and I'm one of the machinists. I have the satisfaction of taking the cut fabric and put it together. Overlocking, top stitching and finally putting the STALF label on the finished garment.

Why did you chose to work at STALF?

I have always loved dressmaking and had become increasingly aware of the environmental impact of fast fashion. I wanted a job where I felt I was making a difference as well as having the satisfaction of making something that people will love wearing for years to come.

What are your hopes and dreams for STALF and the fashion world in general?

To continue to grow and show the world that there is a viable alternative to fast fashion. I hope the fashion world will reject homogenous throw away fashion, in favour of a wide variety of high quality long lasting clothing that really enables people to express themselves. It's time for change.


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